Leveraging Social Media to Accelerate Your Outdoor Equipment Sales

Why Social Media is Critical for Your Dealership

Today's buyers are researching equipment before they ever step foot in a dealership. In fact, 96% of small businesses use social media for marketing, and 55% of consumers discover new brands through Facebook and Instagram. Even more importantly, 77% of customers say they are more likely to buy from a business they engaged with on social media.

If your dealership isn’t actively posting, you’re losing potential customers to the competitor who is. The good news? A simple, consistent social media strategy can help you sell more, even if you’ve never used Facebook or Instagram seriously before.

Step 1: Post Frequently – Maintain an Active Presence

Regular posting keeps your dealership top-of-mind when customers are ready to buy.

People can’t buy from you if they don’t know you exist.

Before purchasing a mower customers go online to research. If your business isn’t posting regularly, you’re missing out on easy sales.

• • Post at least 3x per week to keep your dealership visible (Best days: Monday, Wednesday, Friday).
• • Use what you already have: Photos of new equipment arrivals, happy customers, and service work.
• • Mix up content: Short product demos, before & after results, behind-the-scenes shop work, and customer testimonials.
• • Tag @Yakta in your posts to expand your reach and get featured.

Step 2: Post What Performs – Enhance Engagement to Extend Reach

If your content sparks conversation, Meta shows it to more potential buyers—for free.

Social media platforms reward engagement—use it to your advantage.

Not all posts will reach potential customers. Facebook and Instagram prioritize content that gets engagement (likes, comments, shares). If you post content people interact with, Meta will show it to more potential buyers for free.

• • Short videos and Reels get the most visibility. Show a mower handling tough grass or explain a key feature.
• • Ask simple questions to spark engagement. “What’s your go-to outdoor power tool?”
• • Highlight customers picking up their new equipment. A simple photo with their new mower or chainsaw builds trust and encourages them to share it with friends.
• • Avoid only posting "For Sale" ads. Too many promotions without engagement means Facebook stops showing your posts to people.

Step 3: Post Consistently – Cultivate Trust Over Time

A steady social media presence leads to more inquiries and, ultimately, more sales.

A strong online presence isn’t built in a day—it’s built over time.

Consistency is key to making social media work for your dealership. If customers visit your page and see the last post was from six months ago, they may assume you’re not active—or worse, not in business.

• • Stick to a schedule so customers see an active, engaged dealership.
• • Three strong posts per week beat daily posts with little interaction.
• • Pay attention to what works. Look at which posts get the most likes, comments, and shares, then do more of that.

The Bottom Line: Social Media is a Free Sales Tool

If done right, social media can be a consistent, no-cost way to generate more leads for your dealership. Every post is a chance to reach potential buyers, strengthen your reputation, and increase sales. By posting consistently, sharing content that performs well, and staying active, your business will stay in front of the right customers—when they’re ready to buy.

Need Help? We’re Here for You.

If you have questions about improving your social media or marketing strategy, reach out to our team at marketing@yakta.com.